Dudley Ruddock and Johnny Lynch have formed The Pitlane Project, a sales and distribution company, that will target various businesses to offer a wide range of products in the UK, Europe and US. They will be marketing and selling products from RAWCO, a company that focuses on innovation and sustainability.

The mission is to bridge the gap of funding that the drivers/parents simply don’t have and hopefully in some cases pay for their chosen championship in its entirety. Profits from sales will fall into a pool that will be shared to fund the next chapter of the their racing journey, furthermore the project invites and encourages other drivers with links and relationships in business, to see if the RAWCO range product range can also help them gain the necessary funding to go racing.

This is a fresh, positive and strategic method to gain the necessary funding for the drivers to progress. Although we’re approaching sponsorship from a new angle, the advertisement stays the same and for large partners investing into the products on offer, company logos on cars and merchandise is available in the traditional sense of sponsorship.

Dudley and Johnny will receive intensive training for all products and services within the RAWCO range, with support from manufacturers so no stone will be left unturned or opportunities missed. They will find their niche and promote products they feel comfortable with, encouraged to work together, whilst also building their own individual strengths and relationships with clients and partners.

The RAWCO team will teach the various skill sets including networking, presentation pitches, customer care and sales execution.

If the concept of The Pitlane Project wasn’t exciting enough, a media team will create a 10-part docuseries to be aired on YouTube and shorts on Instagram and TikTok. The crew will follow The Pitlane Project, filming the idea/conception, product training, board meetings, track testing, team interviews, the highs and the lows as the drivers push for potential partners and the all-important track time.

With single seaters being the natural next step from karting, the GB4 Championship organised and run by MSV is a fantastic option. It offers a well-managed and controlled championship with all races covered on YouTube and social media platforms.

If Dudley and Johnny take this option in the GB4 Championship, it’s likely they will need to form their own team to make this work financially. The pair, not lacking ambition, are prepared to push hard to achieve this goal, with another key component after funding, is onboarding the best people with the right skillsets. The Pitlane project will target universities that specialise in engineering degree’ in the hope to assist the next generation of race car designers, offering engineers the opportunities to gain experience and also flex their technical abilities.

As part of the project, we have our own Esports team that will advertise the project, the drivers and all associated partners. We will compete in all the major categories, which will be open to all members, but may also include drivers thinking of joining The Pitlane Project.

Esports Manager: Jed Defriend

Drivers; Jed Defriend Dudley Ruddock Johnny Lynch

Through our fantastic partners at TeamSport we can offer corporate events for businesses to run team-building events or networking days/evenings for potential clients. As it’s indoor karting our events can take place whatever the weather, with food and drink available throughout your event.

Due to our strong partnership with Sustain Fuels, petrol go karts can be run on sustainable fuel.

For all products and services please visit Rawco on the link below to see all the product and services.